Those who tell stories rule the world.
Brand identity defines what your brand stands for: its values, its voice, its presence.
It shapes consumer connection and whether a brand fades into the noise or becomes a cultural force.
What’s Included
Brand IDs are combined with Visual IDs.
Brand Identity Brief
Naming
Tagline Creation
Origin Story Creation
Persona & Personality
Mission, Vision, Purpose & Customer Statements
Custom Communication Guidelines
Ten Rounds of Feedback
Two Brand Consulting Sessions
Give your clarity a culture in 12 weeks
Briefing:
Phase 1: Brand Identity & Creation Briefs
Phase 2: Naming & Creative Direction Document
Production:
Phase 3: Taglines, Origin Story, Logo, Isotype & Logo Variations
Phase 4: Persona, Personality, Color Palette, Typography Selection & Brand Applications
Phase 5: Photography Direction & Brand Imagery
Application:
Phase 6: Statements, Marketing Collaterals & Social Media Icon
Phase 7: Custom Brand & Communication Guidelines
Phase 8: Asset Exchange
The Extra Mile
Momentum Assets are “Extra Mile” elements that help your brand move forward after its Brand ID is complete.
Illustration System
Website Direction
Website Copy
Brand ID Portfolio
A curated selection of our recent work.
Inquire here to find out more