VQRO

Visual ID
In Julian, California, live-fire cooking is a return to origin, where ingredients, technique, and landscape meet. Working with seasonal produce from local growers, the craft remains simple and intentional: pure, organic elements transformed over open flame into dishes with depth.The crackle of the fire evokes memory. It recalls the quiet rituals we all recognise: gathering, cooking, sharing.

The VAQUERO identity draws from this elemental narrative, grounding the brand in authenticity and capturing the quiet allure of food shaped by fire.
Client
VAQUERO
FIELD
Hospitality
Maison Gauche