Maison Gauche

Maison Gauche begins with a simple truth: becoming a parent shouldn’t mean becoming invisible.

In collaboration with MUSED, the brand’s visual identity was shaped to reflect the real complexity of modern parenthood. It’s an affirmation that nurturing new life shouldn’t come at the cost of dimming your own.With unapologetic colour, confident form, and real-world functionality, Maison Gauche speaks to parents who refuse to surrender their sense of self, those raising the next generation without losing sight of who they are.