Too many brands die on the hill of aesthetics.
BUT DOES THE IDENTITY MATCH?
Whether it feels secondary to strategy, irrelevant to your sector, or simply beyond the current budget, neglecting your visual identity means sacrificing a fundamental pillar of your business: your first impression.
What’s The Free Branding Movement?
On March 15, 2026, Mused will select one brand to receive our complete visual identity package: free of charge.
We’ll choose based on the strength of your core mission and our belief in your team’s ability to deliver on it.
If selected, your identity will be free, with no strings attached, but it won’t be easy. You’ll need to:
THE PRIZE - WHAT’S INCLUDED:
The process
Step 1 : Opt In
Opt-in by simply filling in the form below.
Step 2 : Brand Creation Brief
A brand creation brief is a compass that helps guide you through the choppy waters of building a unique brand. It's a set of 42 questions that'll help you reflect on your brand's purpose, values, target audience, and visual identity.
Step 3: Chemistry Call
You’ll be connected to our founder and CEO, Oliver, for a remote call. The call will take approximately 30 minutes, where we will chat about one of your favorite topics (hopefully): your brand.
Step 4: Selection
Applications will be reviewed and considered by our selection committee, and selection will be announced via email on March 15th, 2025.
And when it’s all said and done.
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HEAR FROM LAST YEAR’S WINNER: DEEP WORK
FaqS
When will the winner be selected?
The winner will be selected on March 15th, 2026
What kind of businesses are being taken into consideration?
Selection is based on:
1) The merit of a brand's core mission or idea, reviewed in Step 2: Brand Creation Brief
2) Our belief in a team and their ability to deliver on this, confirmed in Step 3: Chemistry Call
Is there a catch or hidden cost involved in the Free Branding Movement?
No hidden fees or costs. The winner benefits from our Visual ID package, free of charge.
Are there any revisions of the branding proposed?
Our Visual ID goes through 10 stages to reach project completion. Each stage includes a maximum of 2 revisions.
If I’m selected, what would you need from me to get this branding done?
The answers given in the brand creation brief give us all the context necessary to get started. Once we are up and running, all we need from you is active participation in feedback and revision rounds.
Is there any confidentiality agreement in place for the information shared during the branding process?
MUSED acknowledges that they may become involved with or privy to personal information related to your brand, including proprietary information, such as trade secrets, industry knowledge, and other confidential information, client names, marketing plans, project data, and financial documents. We commit to safeguarding all the aforementioned information and maintaining the confidentiality of any information acquired. However, please note that we may showcase the work completed on our website or in promotional materials. For TFBM, promotion is likely to happen throughout the process of building out the brand.
Hear it from our Global client base
Moritz
As a new startup going through our initial branding process, we were lucky to work with MUSED and especially Oliver. From the very beginning, he guided us clearly through each step, making the process feel easy and giving us confidence in the decisions we made.
Oliver was always reachable, quick to respond, and kept us moving forward with impressive speed.In no time, we had a full visual identity that not only looks beautiful but also feels authentic to who we are and where we are headed.
For us, it was not just about getting a logo or design; it was about building a foundation we can grow on. Thanks to Oliver’s dedication and creativity, we finished the process not just with branding but with real confidence to move forward.
Tori J
I was so nervous about rebranding my business after 5 years, but Gabriela and her team did an incredible job!
They truly understood the ethos of my company and did a lot of research to ground the project.
Every step of the way, Gabriela was super responsive, and every concept she presented was gorgeous and well-thought-out.She never missed a milestone and delivered my dream brand!!
Laura Joyner
I was searching for a team that could inject my brand with unapologetic energy and help translate its vision into something visually iconic.
They intuitively understood how to craft a brand identity that speaks directly to our people: bold, expressive, and proudly outside the lines.
The final result feels fierce, elevated, and unmistakably us. I also deeply appreciated their clarity around timelines and communication—no guesswork, just a steady, creative pulse. I’d absolutely collaborate with Mused again!
Sarah Ogier
Working with Mused has been amazing! Oliver and his team understood completely the vision I had for my brand and delivered exactly what I needed! Honestly exceeded my expectations. I would highly recommend them to anyone looking for a professional design team!
Alexa Lindberg
My team hired Mused to develop a brand identity and assets for our new SaaS platform. They put in work to really understand our brand vision and delivered designs that were creative and unique while hitting the look and feel we were hoping for.
Every time we provided a round of feedback, it was incorporated well and quickly. Gaby was a delight to work with, very kind and communicative and hit the deadlines we outlined in the contract. My team is satisfied with our end result and is planning to work with the Mused team for future design needs.