Luna Books

Luna Books is a children's publishing house that grew far beyond where it began. Its books are the kind a child never reads just once. They get carried around, worn soft at the corners, asked for again at bedtime, and one day handed down. As the house grew, its identity needed to grow with it, without losing what families already loved. And so, we wanted everything to communicate gentle, timeless, and worth keeping. We set out to create a visual identity that honors the house's beginnings while giving it room to scale, like a favorite book that only gets better with time.